Direct versus marketplace
One important consideration that you have to make is whether you want to wholly invest in a marketplace strategy or direct B2B e-commerce strategy. The determining factor of how your business will make online sales is whether you choose direct strategy or marketplace strategy.
The direct strategy has its portal that can be accessed directly by retailers. This model offers you a lot of control over branding, messaging and the overall user experience. The direct strategy can also be designed in such a way that it suits the needs of the customer.
The marketplace strategy entails setting up a shop with other brands giving customers the chance to shop in an online marketplace such as Amazon.
One advantage of the market model is the ability for brands to reach the end of the line with fewer difficulties involved in servicing customers with lower yields. Besides, most brands will have to deal with an increase in competition.
Direct model is an excellent choice for brands which want to focus on high value, lasting relationships with other customers or retailers who frequently reorder items. It’s vital to look for a business to business e-commerce platform which allows you to sell to your clients and provide customized experiences directly.
Features of an e-commerce platform
Looking for the right b2b ecommerce solution? Look no further and consider these five functions of the best wholesale ecommerce solutions out there! The sales potential of your wholesale businesses depends on the type [...]